Bradley Schoenfeld works as Vice President, Integrated Marketing & Media at Allied Integrated Marketing, guiding strategy and execution across all of its business development and account management teams. Overseeing operations in New York and with over 15 years of experience working with traditional and emerging media, his broad experiences include both Business-to-Consumer and Business-to-Business client segments across various category verticals, including, but not limited to, Arts and Entertainment, Real Estate, Venues, Publishing, Retail and Sports. Bradley has also worked in areas of Publicity, Promotions and Partnerships in prior posts.
Holding a Bachelor of Science from Towson University, Bradley carries dual degrees in Business Administration, Marketing, along with an Advertising Interdisciplinary Specialization.
His professional experiences surrounding the current media landscape and the handling of advertising, creative, social, promotions and publicity for numerous major motion picture studios and other consumer entertainment and lifestyle brands, offer a unique blend of marketing resources to NYCHC.
Of note, in 2010 Brad’s personal and professional lives aligned — utilizing tactics and leaning on his professional skill sets, he was instrumental in helping to formulate the marketing strategy for the documentary feature “Bad Blood: A Cautionary Tale”, where he art directed the poster design, consulted on screening distributions and served as the film’s publicist.
NYCHC Board Member since 2010, Brad currently serves as NYCHC Board President, a position he has held since the onset of 2018. Prior to his role as President, he completed two terms as Treasurer and Chair of the Finance Committee, and most recently served one term as Vice President and Chair of Governance. Overall, in an officer capacity to NYCHC, he has continued to hold a seat within its Executive Committee for the last six years.
His family’s ‘Schoeny Crew’ team has participated in over 10 NYC Walk events, and remains high on the leader board in terms of fundraising and participating attendees.
Since serving as a volunteer on NYCHC’s first ever Gala committee back in 2009, he later took on the role of chairperson for the next 6 years, growing the event to its current standing as NYCHC’s second biggest fundraiser, next to the annual Walk.
A shining example of his personal contributions to the chapter can be observed via NYCHC’s “Connections” program, a vital service to newly diagnosed families, which he was instrumental in launching. In 2013, Brad was the recipient of the Award of Excellence by the National Hemophilia Foundation. In 2017, he was further decorated, receiving the Award of Distinction, NYCHC’s highest honor, presented at its annual Gala.
Recreationally, Brad enjoys cooking, as well as coaching both competitive travel and Little League baseball. He resides in New York City with his wife, his dog and twin sons; both of whom have severe hemophilia B, by way of family history.